Care For All Brand Design

Designing the Care For All brand was an opportunity to create a visual identity rooted in compassion, clarity, and accessibility. The organization’s mission—to expand equitable access to healthcare and social services—inspired a brand that feels warm, trustworthy, and human-centered. I focused on developing a logo, color palette, and type system that would communicate care without cliché, prioritizing legibility and inclusivity across all touchpoints. The result is a clean, approachable visual language that supports the organization's advocacy work while remaining flexible for both digital and print use. From community outreach materials to internal documents, the Care For All brand is designed to empower and connect.