Brand Identity Concept | Cherry’s Cafe

I designed Cherry’s Café as a fun concept brand inspired by the nostalgic charm of Door County, Wisconsin, and the warmth of a classic American diner. The identity features a bold red and cream color palette, vintage checkered patterns, and playful retro illustrations to create a welcoming, memorable experience for locals and visitors alike.

From the logo to packaging and signage mockups, the brand was crafted to feel cohesive, timeless, and full of personality, and it represents my long-term dream of opening a real café in Door County using this branding.