Cherry’s Cafe Concept Brand

For Cherry’s Cafe, I created a concept brand inspired by the timeless charm of Door County, Wisconsin and the retro spirit of a classic American diner. The identity is built around a simple red-and-cream color palette, vintage checkered patterns, and playful 1950s-style illustrations that evoke nostalgia without feeling kitschy. I focused on creating a brand that felt instantly familiar—something that would appeal to both locals and tourists looking for a warm, memorable cafe experience. From the logo to coffee bean bags and signage mockups, every detail was designed to feel cohesive, inviting, and rooted in place. This project was a fun exploration in using era-specific aesthetics to create a bold and cohesive brand identity.