Dog Gone Identity | Great Dane Pub & Brewing Co.

For this project, I created the branding and label design for The Great Dane Pub & Brewing Company’s Dog Gone, a THC-infused seltzer with a playful yet polished identity. The goal was to strike a balance between fun design and information, something that would appeal to both seasoned cannabis consumers and new curious newcomers.

I developed a clean, eye-catching label that highlighted the two flavor profiles (Lemonade and Old Fashioned), while incorporating information about the product's potency and effects.

From color palette to typography, every element was chosen to reflect the drink’s refreshing fun nature and easygoing vibe. This design set the tone for the full product launch and helped establish Dog Gone as a standout in the increasingly competitive cannabis beverage space.