Dog Gone Identity

For this project, I created the branding and label design for Dog Gone, a THC-infused seltzer with a playful yet polished identity. The goal was to strike a balance between approachability and sophistication—something that would appeal to both seasoned cannabis consumers and curious newcomers. I developed a clean, eye-catching layout that highlighted the two flavor profiles (Lemonade and Old Fashioned), while incorporating subtle nods to the product's potency (5mg Delta-9 THC) and its laid-back, canine-inspired name. From color palette to typography, every element was chosen to reflect the drink’s refreshing nature and easygoing vibe. This design set the tone for the full brand launch and helped establish Dog Gone as a standout in the increasingly competitive cannabis beverage space.