Lolly! — Senior Thesis Project

Lolly! was my year-long senior thesis project at MIAD—a financial literacy concept designed to make money make sense for young people. I created a full brand identity and an app prototype focused on approachable, bite-sized learning to help users build confidence around personal finance. The visual style is bold, playful, and energetic—designed to feel fresh and non-intimidating, especially for younger audiences navigating money for the first time. Beyond the app, I developed a comprehensive process book, motion graphics for the thesis show, and a large-scale mural that anchored my exhibition space. Every element—from typography to animation—was built to reinforce Lolly!’s mission: to turn what feels overwhelming into something empowering and even fun. This project was a deep dive into design systems, education, and storytelling, and remains one of my most meaningful creative experiences.