FoundJoy Magazine Concept

FoundJoy is a concept magazine I developed to celebrate the small, often-overlooked objects that bring people joy. I created the visual identity, designed all typography layouts, sourced imagery, and captured original photography to bring the brand to life. The aesthetic is light, friendly, and vintage-inspired—inviting readers into a nostalgic, feel-good world where every item has a story. I focused on warm tones, playful type pairings, and spacious layouts that give each object room to breathe. The magazine blends editorial storytelling with visual charm, designed to feel like a keepsake in itself. This project allowed me to explore how brand, layout, and content can work together to turn quiet moments of joy into something shareable and meaningful.