Logo and Brand Concept | Clarity Software Solutions

I developed a concept rebrand for Clarity Software Solutions while working at Sunday Paper. With oversight from Kelly Gutt, the project focused on creating a clear, confident visual identity for a software company rooted in simplicity and precision.

The work included the development of a new logo, type system, color palette, photography style, and brand guidelines. Each element was designed to work together as a cohesive system, bringing consistency across digital and print applications. Highlighted below are select pages from the brand guidelines.