Brand Identity | Barrett’s Bagels

I developed the Barrett's Bagels brand from the ground up, crafting an identity that feels bold, playful, and unmistakably local. The vision was to capture the shop's hand-rolled, small-batch spirit with a confident, contemporary look that works everywhere, from packaging to Instagram.

I created the logo, typography, color palette, illustration style, and photography direction, pairing a warm Pumpernickel and Sockeye Lox palette with the bubbly, arched wordmark and hand-drawn illustrations. The result is a brand that feels handmade and a little scrappy, yet polished enough to hold up anywhere it lands. Highlighted below are some of my favorite pages from the new brand book!